There are different formats known as standard banner size. The standards evolved from guidelines several market leaders worked out in early days. Of course, everybody is free to define their own formats but we recommend you design your banners in standard formats to correspond with most advertisers. You may want to take the graphics (right click and "save to disk") we created to see what they look like in your website design. The size of ad units is defined in pixel - width x height. Set the values of your image to the respective format when you start designing your banner. More please refer iab.net
We list the most popular formats.
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
180 x 150
240 x 400
250 x 250
300 x 100
300 x 250
336 x 280
720 x 300
Banners and Buttons
120 x 240
120 x 60
120 x 90
125 x 125
234 x 60
468 x 60
728 x 90
88 x 31
Skyscrapers
120 x 600
160 x 600
300 x 600
more info please refer IAB site
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